To succeed as an artist, you need to constantly expose your work to new audiences. This doesn’t just mean showing your paintings or sketches to family and friends—it means marketing yourself to a wider audience. If you want to succeed as an artist, you need to promote your art. How can you do this? Keep reading as professional artist Travis Herberger shares 5 great ways to promote your art!
Use Your Portfolio to Promote your Art
There are many ways you can use your portfolio to promote your art. You can use it to showcase your work as a selling tool. Maybe you have some paintings that stand out and are more expensive than others. Maybe you have some sketches that you feel are more artistic than others. Whatever the case may be, you can use your portfolio to showcase your best work. This can be done by keeping some of your paintings in a frame while displaying others on a cork-board or even a wall. You can even reposition some of your paintings in order to create more of an impact on the wall. Think about what you’re focusing on and what messages you want to send with what you’re displaying.
Blog About Your Art
If you love to paint and write, why not blog about your art? There are a lot of great platforms out there to publish your own blog about your art, explains Longview-based painter Travis Herberger. You can even monetize your blog through ads or charge for membership to access more content. Blogging can be a really fun way to share your art with the world, increase your audience, and even make some extra money.
Attend Art Fairs and Events
If you’re in a city with a local art fair, it’s important to go and see it as a selling tool. If you’re not in a city with a local art fair, don’t worry—there are plenty of online art fairs you can go to, as well. Going to a local art fair is an important part of being able to promote your art. You can find out about these events by visiting your city’s chamber of commerce website or contacting your local university’s art department. Go to an art fair, and see how the crowd reacts to your work. If you’re at an outdoor art fair, see how the crowd reacts. Are they drawn to your art? Are they interested in your work? Are they intrigued by your painting style? These are all valuable things to know and should inform the way you decide to promote your art moving forward.
Networking is Important
If you love to paint, you’ll find that most people who love to paint love to talk about and promote their own work. This means networking with other artists and finding other ways to promote your work. As Travis Herberger explains, networking is important for a number of reasons. One of the main reasons networking is important is that it can help you build your brand. Networking can help you promote your work and build your audience, which can lead to more opportunities for you as an artist.
Getting Active in the Community can Help Promote Your Art
One great way to promote your art is by getting involved in your community and becoming more active. When you volunteer to use your artistic abilities to benefit your community, you build your reputation as an artist and can gain unexpected opportunities to promote your work.
To succeed as an artist, you need to constantly expose your work to new audiences. This doesn’t just mean showing your paintings or sketches to family and friends—it means marketing yourself to a wider audience. If you want to succeed as an artist, you need to promote your art. How can you do this? Keep reading for 5 great ways to promote your art!